Umbral Market is a free World of Warcraft market-data site. It records Auction House prices on 92 EU and 83 US realms every 30 minutes from Blizzard's Game Data API and shows them as cross-realm price comparisons, price history, flipping analytics and price alerts. It also publishes class guides built from armory data, a 3D housing decor catalog, WoW Token and gold-value tracking, and a hub for WoW content creators.
The site is a fan project operated by Cayan Oyman in Germany (see the Legal Notice). It is not affiliated with or endorsed by Blizzard Entertainment. Umbral Market does not buy or sell gold, items or accounts.
The Auction House API shows what is for sale, not what was sold. Sale rate, average sale price and units sold per day are therefore region-wide estimates from a third-party market-data provider, refreshed once a day. They are not our own measurement.
Profit estimates in the flipping tools use the average sale price as the expected selling price, not the current lowest listing, and subtract the 5% Auction House cut. For gear that exists at several item levels, the item-wide sales figure is split across the variants in proportion to how quickly each variant's listings disappear from the Auction House. That split is recalculated twice a day.
The WoW Token price for EU and US is read from Blizzard's API every 30 minutes and kept as history (24-hour, 7-day, 30-day and 90-day charts). The gold value page turns that price into a real-money figure: Blizzard sells the Token for a fixed price and players sell it for gold, so the ratio is what gold costs when it is bought through the Token. It is not a gold-seller rate.
The guides contain no theorycraft. For every specialization we read the top 25 characters from Blizzard's Raid and Mythic+ ladders (EU and US) through the Blizzard Profile API and count what they actually use: gear per slot, talents, enchants, gems, embellishments and stat priority. Stat priority is the median of those characters' stats. The scan runs once a day at 07:20 UTC, and every guide shows the time of its last scan. Characters whose equipped item level falls outside the current season's range are left out, so gear from an older expansion does not distort the result.
The housing catalog lists the decor items of the current game build. Item names, categories, 3D models and dye slots are read from the game's own data files for that build. Where an item comes from (vendor, location, cost, quest, achievement or profession) is researched per item. Prices for tradeable decor come from the same Auction House recordings as every other item.
| Data | Source | Refresh |
|---|---|---|
| Auction House prices, EU | Blizzard Game Data API | every 30 minutes |
| Auction House prices, US | Blizzard Game Data API | every 30 minutes |
| WoW Token price, EU and US | Blizzard Game Data API | every 30 minutes |
| Sale rate, average sale price, sold per day | third-party market data | once a day |
| Sales split per item-level variant | own calculation from listing turnover | twice a day |
| Class guides | Blizzard Profile API, top 25 per spec | daily, 07:20 UTC |
| Housing catalog | game data files | with each game patch |
You may quote figures from this site if you link the page they came from. Please state the region and the time of the data, because prices change every 30 minutes.
Email: [email protected]
Discord: discord.gg/HXfrnmayyC
YouTube: @Umbralmarket
Addon: UM-Reticle